How to Build and Track a Successful Link-Building Campaign
Link building continues to be one of the strongest ranking factors, even after frequent SEO updates. While tactics have changed, the goal remains the same: earn relevant, high-quality links that improve visibility, authority, and trust. For growing businesses, especially service-based brands, a well-planned link-building campaign can drive long-term SEO success. In this guide, we’ll break down how to build and track a link-building campaign that actually works and how brands like a website development company Indore or a marketing agency Indore can use it for consistent growth. Why Link Building Still Matters After Recent SEO Updates Google’s recent SEO updates focus heavily on relevance, authority, and user value. Spammy backlinks, paid link farms, and over-optimized anchor text no longer work. Instead, Google rewards brands that earn links naturally through useful content and strong brand presence. For local and service-based businesses, link building helps: Improve keyword ...